Diving for Referral Pearls – CD

$15.00

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How to Cultivate Quality Referrals

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with Bonus Tracks:

  • How to Get Great Testimonial Letters
  • Ten Powerful Ways to Use Testimonial Letters

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Referrals are powerful, just check these stats:
  • According to InsideSales.com, Referrals are 36x more valuable than a cold call.
  • People are 4x more likely to buy when referred by a friend. – Nielsen
  • Wharton School of Business says The lifetime value of a new referral customer is 16% higher than your average customer.
  • 65% of new business comes from referrals. (New York Times)
  • 92% of people trust recommendations from family and friends more than all other forms of marketing  – Nielsen 
  • 84% of consumers trust the recommendation’s of others over other forms of marketing. – Nielsen 

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“Diving for Referral Pearls rejuvenates in your mind the importance of referrals.” — Kelley Akins, Sales Professional, Pacific Life & Annuity

“I need to hear this 25 years ago.” — Rick Scauzillo, CPA

“A necessity for any salesperson.” — Brian Cheek, Vice President, Grubb & Ellis

“Excellent techniques and ideas. Diving For Referral Pearls is how to rethink and get referrals. ” — Marianne Elwell, Owner, Foley Flexible

“Great stuff! Lots to absorb. A How to for boosting your referral based business.” — Bruce Harlan, Manager, Nortel

“Diving for Referral Pearls is extremely informative and helpful. I received numerous ideas. Great!!” — Andrea Wright, Sales Professional, Ayres Financial Group

“Diving for Referral Pearls is a valuable sales tool.” — Deanna Lawrence, National Acct. Sales, Focal Communications

Description

How to Cultivate Quality Referrals

__________________________________________

With Bonus Tracks:

  • How to Get Great Testimonial Letters
  • Ten Powerful Ways to Use Testimonial Letters

__________________________________________

 

Referrals are powerful, just check these stats:
  • According to InsideSales.com, Referrals are 36x more valuable than a cold call.
  • People are 4x more likely to buy when referred by a friend. – Nielsen
  • Wharton School of Business says The lifetime value of a new referral customer is 16% higher than your average customer.
  • 65% of new business comes from referrals. (New York Times)
  • 92% of people trust recommendations from family and friends more than all other forms of marketing  – Nielsen 
  • 84% of consumers trust the recommendation’s of others over other forms of marketing. – Nielsen 

__________________________________________

 

“Diving for Referral Pearls rejuvenates in your mind the importance of referrals.” — Kelley Akins, Sales Professional, Pacific Life & Annuity

“I need to hear this 25 years ago.” — Rick Scauzillo, CPA

“A necessity for any salesperson.” — Brian Cheek, Vice President, Grubb & Ellis

“Excellent techniques and ideas. Diving For Referral Pearls is how to rethink and get referrals. ” — Marianne Elwell, Owner, Foley Flexible

“Great stuff! Lots to absorb. A How to for boosting your referral based business.” — Bruce Harlan, Manager, Nortel

“Diving for Referral Pearls is extremely informative and helpful. I received numerous ideas. Great!!” — Andrea Wright, Sales Professional, Ayres Financial Group

“Diving for Referral Pearls is a valuable sales tool.” — Deanna Lawrence, National Acct. Sales, Focal Communications

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