Click here for Info on Booking Dean Lindsay for your next event!!

progress-challenge-star-dean-lindsay-com-bigAll programs are customized to address the unique needs of each audience.

How to Achieve Big PHAT Goals ™

(Big PHAT Team Goals, Big PHAT Sales Goals, Big PHAT Safety Goals, etc.)

Big PHAT Goals by Dean LindsayHow to Achieve Big PHAT Goals™ is designed for leaders that view their employees as an investment rather than an expense and are committed to retaining, developing and leading committed self motivated team players.

“Dean, the keynote you presented for CRTRA’s 2017 Annual Conference in San Diego on How to Achieve Big PHAT Team Goals was a Big  PHAT Hit!! Congratulations and thank you!! You are a dynamic, highly engaging and humorous speaker and your content is rich with valuable insights that would help any team achieve their goals. Well done!! We loved having you and would definitely invite you back!!!” – Liz Mayo, Conference Director 2008 – 2017, Chain Restaurant Total Rewards Association

The Big PHAT Goals Program is designed to Align Personal Goals with Organizational Objectives and includes insight into the Six Ps of Progress and the Six Rules for Big PHAT Goal-Crafting, both found in Dean Lindsay’s newest book, Big PHAT Goals.

Big PHAT Goals is an extremely helpful book for achieving your personal and professional goals.” – Frank Shankwitz, The Creator and A Founder of the Make-A-Wish Foundation

“I love, love, love this book! As someone who has been dedicated to setting and achieving personal and team goals for the past 30 years, Big PHAT Goals took my understanding to the next level. I rewrote my goals within days of reading the book, following Dean’s formula, and I am already experiencing even greater progress! This is a must read for you, as well as those you lead… and those you love!”  – Catherine Monson, CEO, FASTSIGNS International, Inc.

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The Progress Challenge:  Working and Winning in a World of Change

dean_pr002786_5_625x8_75“We had Dean speak at our international Business Partner Conference in Stockholm, Sweden. Dean delivered a very energetic, dynamic and humorous motivational speech for our international Group of reselling partners, focusing on change and progress. I can highly recommend him.”  Sofia Löfblad, Marketing Director at Handheld GroupAB

Based on Dean’s book by the same name, The Progress Challenge is just that, a challenge – a challenge to progress, a challenge to work and win in this world of continual, mind-spinning change.  Meeting this challenge creates better leaders, better team members, better human beings…  (read more)

“With the 6 Ps of Progress, Dean gives us all the incredible opportunity to be purposeful in creating progress, not just change, in our lives and work.” — Julie Weber, Senior Director, People, Southwest Airlines Co.

The Progress Challenge should be mandatory reading. In a time of economic slowdown, innovation and new approaches become even more important. Dean Lindsay gets it absolutely right and if we could all follow his advice the global business world would be a better place. Dean is an inspiration for any business leader whether in the USA or in Europe – a true Progress Agent.” — Birger Husted (Prague, Czech Republic), Partner, UniqueConsult

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Cracking the Networking CODE: Mastering the 4 Steps to Priceless Business Relationships

“Dean Lindsay is an outstanding thought leader on the subject of developing priceless business relationships.” – Willis Turner, President, Sales and Marketing Executives International

Cracking Cover 170You can’t achieve your best without learning the all-important art of connecting. Dean Lindsay’s rip-roaring CODE Cracking programs, based on his best selling business book Cracking the Networking CODE: 4 Steps to Priceless Relationships, are filled with fresh insights to build meaningful, profitable, win-win relationships for business and life.

“Perhaps the most powerful way to leverage and multiply your talent and ability is by expanding your personal and business network. THIS BOOK SHOWS YOU HOW.” — Brian Tracy, Author, The Psychology of Selling

Cracking the Networking CODE “serves up networking advice with wisdom, humor and concise guidance.”  The Dallas Morning News

Cracking the Networking CODE is Recommended Reading by the United Professional Sales Association and Profit magazine.

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Celebrating Service Excellence and Cherishing Customers!!

Featuring the CARE Model and ForWORDs and BackWORDs: Words and Phrases that MOVE Business Communication

Celebrating Service Excellence





“We recently had the opportunity to have Dean come speak at a Global Service Meeting. We appreciated the fact that Dean took the time to talk us about the event and customize his presentation to focus his vast experience on our goals. The feedback from the attendees was OUTSTANDING! Dean was humorous, energetic, and very relatable – everyone walked out re-energized too!! We would highly recommend Dean for any event and plan to have him back soon.” – Greg Pressly, Vice President of Customer Operations, MetroPCS

In tough economic times, Customer service IS the difference between success and failure. This innovative program encourages participants to internalize three powerful insights about customers and introduces them to unique and powerful models for inspiring true customer loyalty. (read more)

“Thank you Dean, the Cherishing Customers program reinforced awareness within the support teams for our customers today, as well as our customers of tomorrow.  We really appreciated how you helped generating ideas and methods which supported the increased efficiency in between the groups as well as the team building strategies that you invoked for the different groups and ties of support.  Days following the programs we repeatedly heard how helpful the seminars were for each group, in addition how it helped better understand the challenges of the respective areas.”  Reine Erlksson, Customer Service Operations Global Services North America, Ericsson

“…the concepts you presented weaved directly into our mission of Customer Service Excellence.”  Liz Clinton, ConocoPhillips, Service Excellence Team, Co-Chairman

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Be a BAM!! – Keys to Becoming a BUSINESS ATTRACTION MAGNET!!!

“Dean brings a great sense of how to connect quickly with people through impactful and fun stories. If your goal is to give your franchisees tools to drive sales and support it with service initiatives through a fun and energized session, I highly recommend Dean.”  Jim Snow, President, Gold’s Gym International 

be-a-bam-deanlindsayThe days of the “Surefire Closing Statement” and the “Glad-handing Slick Salesman” are long gone.  The business of sales is the business of ATTRACTION. We are attracted to products, services, ideas, and people that we TRUST can help us PROGRESS.

“As our Houston Auto Show Sales Rally Kickoff Speaker, Dean Lindsay brought his classic mixture of humor, wit, and overall common sense to deliver an outstanding message of PROGRESS to over 900 Houston area salesmen at the Reliant Center.”  Wyatt Wainwright, President, Houston Automobile Dealers Association

BAM programs feature concepts introduced in The Progress Challenge.

“Finally a meaningful book with a workable process for progress.”  Gerhard Gschwandtner, Founder and Publisher, Selling Power Magazine

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Welcoming the Rise of PROGRESS LEADERSHIP – Change Management is DEAD!!

Progress_Leadership_Dean_Lindsay“WOW Dean! A big congratulations to you on scoring a 4.97 rating out of a possible 5.0. That is no easy feat when speaking to a room full of meeting planners. We absolutely loved your humorous and content rich presentation. Thanks for the awesome job and for being so easy to work with.”  Sherry DeLaGarza, CMP, Meeting Professionals International, DFW Chapter, Speaker Liaison

The problem with the term “change management” is that no one really desires to change or plans to change. We desire and plan to progress.  Based on Dean’s The Progress Challenge: Working and Winning in a World of Change. (Read More)

“If you desire to become a better leader, I recommend you add Dean Lindsay’s The Progress Challenge to your leadership toolkit.”  Ramon F. Baez, VP and CIO, Kimberly-Clark Corporation

Client List




Diving For Referral Pearls  – Cultivating Quality Referrals

Referrals with Dean Lindsay
Referrals are powerful, just check these stats:
  • According to, Referrals are 36x more valuable than a cold call.
  • People are 4x more likely to buy when referred by a friend. – Nielsen
  • Wharton School of Business says The lifetime value of a new referral customer is 16% higher than your average customer.
  • 65% of new business comes from referrals. (New York Times)
  • 92% of people trust recommendations from family and friends more than all other forms of marketing  – Nielsen 
  • 84% of consumers trust the recommendation’s of others over other forms of marketing. – Nielsen 
Cultivating Quality Referrals is VITAL for sales in today’s tough economic times. In this motivational, thought provoking and highly entertaining program, Dean digs deep into the three keys to Consistently Cultivating Quality Referrals. (Read More)
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Always TIME to Progress!! – Time Management Training is Really SELF Management Training

respect-time-clock-dean-lindsay-comEach of us is invest some of our time in daily activities that do not serve our goals.  Time is the great equalizer. Learning and consistently utilizing effective time management strategies turns a perishable resource into a source of productivity and profits. (Read More)

Stop, BOP and Roll – Finding PROGRESS in Change

Stop Bop Roll with Dean Lindsay .comThe ailing economy and the tough business climate (not to mention the real climate) make it easy to understand why so many people have trouble finding ways to get and stay moving toward progress. Yet, opportunities for progress still exist, even in the most challenging of times. (Read More)

“The Progress Challenge offers leaders solutions and better tools for inspiring positive action. This is the first book on leadership that I have read from beginning to end without putting down. Dean Lindsay challenges, fascinates and inspires the reader.” — Jonas Milton (Stockholm, Sweden), President (VD) of Almega 

Too Stressed to Progress?

Motivational_Speaker_Stress_managementWorkplace stress is rarely part of anyone’s job description, but it is unfortunately part of most jobs. It is tough to progress when we are stressed. In fact, we feel stress when we feel we are being hindered from progressing.Check this: Stress not only limits your progress; stress can and will kill you (if you don’t take action)! (Read More) 


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