Business Networking for Sales Professionals

Cracking Cover 170Cracking the Networking CODE

Mastering the 4 Steps to Priceless Business Relationships

“Dean’s Cracking the Networking CODE presentation is a “MUST SEE” for anyone in sales. It was educational, humorous, very useful and reinforced many ideas. I was very impressed with Dean as a presenter. He is insightful and brilliant.”  Albert Hamilton, Independent Agent, Aflac – NY

You can’t achieve your best in business without learning the all-important art of connecting. Dean Lindsay’s rip-roaring CODE Cracking sales training programs, based on his best selling business networking book Cracking the Networking CODE: 4 Steps to Priceless Relationships, are filled with fresh insights to build meaningful, profitable, win-win relationships for business and life.

“Dean Lindsay is a master of progress, and in this book will show you how to be the same. He’ll take you by the hand – a pleasurable experience, because the man is an awesome writer – and lead you into the land of networking nirvana.” — Jay Conrad Levinson, The Father of Guerrilla Marketing (Brief Excerpt taken from Jay’s Foreword for Cracking the Networking CODE – Click here to read Jay’s Entire Foreword)

“Perhaps the most powerful way to leverage and multiply your talent and ability is by expanding your personal and business network. THIS BOOK SHOWS YOU HOW.” — Brian Tracy, Author, The Psychology of Selling

Cracking the Networking CODE is Recommended Reading by the United Professional Sales Association and Profit magazine.

“Turn people on to you by tuning into them.” – Dean Lindsay 

“I just wanted to thank you for doing such a great job for us at the WIN Business Conference this year.  I think your presentation on Priceless Business Relationships and Cracking the Networking CODE at the Sunday session was a great success. It was no doubt due to your enthusiasm and spell binding delivery. I did an informal survey of our Strategic-Partners to see which session they liked best, and got the most out of, and most people said it was your networking session. I think that will be a great benefit to our Strategic-Partners if they can learn the principles you espoused and then internalize them so they can use your techniques to effectively find ways to serve and help others progress.  Thanks again for doing such a great job for us Dean.  I know your  presentation will be remembered and used by our Strategic-Partners for years to come.”   John Ovesen, Franchise Services Manager, WIN Home Inspection

“Your presentation, Cracking the Networking CODE, was an important part in fulfilling our mission this year of helping professional women succeed in their careers and personal lives. Thank you for all the time and energy you put into your presentation. You helped make the conference the successful event it was.” — Rene’ Street, COO, American Business Woman’s Association

(Get Info on Booking Dean Lindsay for your next event)

The four letters that make up the word CODE stand for the four proven steps consistently taken by the most effective networkers to crack the networking CODE and begin to build powerful business relationships.

  • C: Create Personal Curb Appeal

  • O: Open Face-to-Face Relationships

  • D: Deliver Solid First Impressions

  • E: Earn Trust

The Dallas Morning News says Dean Lindsay’s Cracking the Networking CODE serves up “networking advice with wisdom, humor and concise guidance.”

Whether you have a black belt in business growth through connecting or are completely new to the concept, you will enjoy Dean’s humorous yet highly practical approach to meeting, connecting, and developing long-term relationships with others.

“For over three years, our entire sales team has benefited from Dean sharing his topnotch business-building insights, insights now found in his smart, engaging, and powerful Cracking the Networking CODE. While utilizing Dean’s fresh insights, along with his personal coaching and mentoring, our sales professionals have taken their success to the next level! ” — J. Lee Ripley, Field Vice President, Pacific Life & Annuity Company

Depending on length of program, the CODE business networking sales training program can be customized to include…

  • The Top Ten Benefits of Networking
  • 37 Questions for Defining a Powerful Networking Plan
  • The Way Around the “Do Not Call” List
  • 16 Examples of Proven Places to Network
  • 16 Tips for Running a Successful Trade Show Booth
  • 9 Strategies for Opening Face-to-Face Relationships
  • 6 Often Overlooked Networking Strategies
  • 20 Quick Tips for Delivering Solid First Impressions
  • 10 Ideas for Creating a Series of Positive Impressions
  • Insight on Business Cards and Note-taking

As well as How to:

  • Be a Success in Your Own Eyes
  • Conquer the FEAR of Networking
  • Harness the Power in Numbers
  • Gain Confidence Talking to Strangers
  • Ask Progress-Focused Questions
  • Listen As If Your Lifestyle Depended on It.
  • Design Your Rise & Shine (30-Second Commercial)
  • And of Course How to …Crack the Networking CODE!!!

Praise for Cracking the Networking CODE : 4 Steps to Priceless Business Relationships

“This is a book that everyone will wish they read 20 years ago. Dean’s CODE reminds me of every successful person that I know. What a tremendous asset it would be if we could only memorize all of the quality pointers in this book.”
— Frank Bracken President and COO, Haggar Clothing Co.

“Dean Lindsay writes on the subject of networking and relationship building with conviction and authority. His writing, Cracking the Networking CODE, will be of immense and immediate value to anyone aiming for greater effectiveness in marketing and selling.”
– Jack Kinder, Jr. and Garry D., Kinder Speakers, authors, consultants

A few words from Dean on Business Networking

“There is a big difference between meeting someone and building a priceless business relationship with them. It’s a long way from met to net, and because people misjudge this distance, the term business networking has gotten a bum rap. Think of business networking as a creative process; you create ways to serve and to help people progress. To build priceless business relationships and become a truly effective networker; you need to search out ways to help others progress. You progress as they progress. Be Progress.”

Proven Practical Business Networking Tips and Strategies from Cracking the Networking CODE : 4 Steps to Priceless Business Relationship delivered in an highly interactive and engaging environment.

CODE Business Networking training vary in length from an engaging keynote to interactive two day bootcamp.

CODE Cracking Webinars, Video Conferencing and Tele-training available.

“This book is a hip, fun, easy read that is filled with specific tips for connecting and staying connected with others. It is also filled with enough trivia and “significa” to give you even more to talk about. Read, laugh, learn and improve.”
— Jim Cathcart, Author of Relationship Selling

Cracking the Networking CODE spent several weeks as one of the Top 100 Sales and Marketing Books on

“Dean Lindsay has captured the real secrets that make networking really work. This book is great. Read it! ”
— Bill Brooks, Author of The New Science of Selling and Persuasion

“What a fantastic read on the ABC’s of networking. This page turner provides a very clear and concise system that will allow anyone, even the most introverted, to become a progress agent.”
— Steve Wentz, Vice President, CB Richard Ellis

Cracking the Networking CODE cracked me up for all the right reasons. This book is tight, succinct, and full of wit. Dean Lindsay is one sharp and funny guy. I have been in the corporate arena for over forty years and we have needed Dean Lindsay’s unique voice for far too long. He makes common sense into common practice. Great book. Great message. Great reading. Enjoy.”
— Max Derden, Partner, PricewaterhouseCoopers LLP

“Whether you are looking for a new job or thinking about changing careers, Cracking the Networking CODE is the book for you. It reveals what the human resource community has known and kept secret for years. Networking is the key to unlock the door to any position and this book gives you the combination to that lock.”
— Gayle Ciupak, Manager, Human Resources, General Motors

“Dean Lindsay has redefined networking from the mindless, self-serving distribution of business cards to a connecting, collaborative, communicative process. Reading this book is an absolute necessity in today’s changing environment.”
— Helen Harkness, Ph.D., Founder, Career Design Associates, Inc., Author of Capitalizing on Career Chaos

“What an important book! I have never seen anything like this in Sweden. Highly informative yet extremely entertaining, this is a book I would give to all my colleagues. It’s perfect for any professional wanting to make his or her way in today’s global business environment. An easy read – and a must read!”
— Jonas Milton (Stockholm, Sweden), President (VD) of Almega

Here are ten practical business networking sales training tips from Dean’s Cracking the Networking CODE business networking book.

All 10 Business networking speaker Tips are featured in the CODE Cracking Business Networking Sales Training programs.

Practical Business Networking Speaker Tip #1
Focus on being interested rather than interesting.

Practical Business Networking Speaker Tip #2
Respect the person’s time.
Someone important to you is important to others. Strike up an engaging, unique conversation, learn something about them, make a solid impression, get their card, and excuse yourself at the appropriate moment. This will create a solid and classy first impression.

Practical Business Networking Speaker Tip #3
Focus on receiving cards rather than handing out cards.

Practical Business Networking Speaker Tip #4
Develop and stick to a customized networking strategy that fits YOUR goals.

Practical Business Networking Speaker Tip #5
Do not try to do major business deals (save that for later).
Do not rush new relationships; think LONG TERM. Do not SELL! It is a mind-set. Be subtle. The worst thing you could do is try to start selling someone as soon as you meet them.

Practical Business Networking Speaker Tip #6
Be an Early Bird and a Late Bloomer.
Never be late. At a networking event the ten minutes before things get under way and the ten minutes after are the real golden moments. So arrive 15 minutes early and stay 15 minutes late.

Practical Business Networking Speaker Tip #7
Always stand when meeting someone new.
It shows respect. What else can I say about it?

Practical Business Networking Speaker Tip #8
Do not act desperate for business.
People want to talk to upbeat, confident people. You will not create any priceless business relationships if you act like you don’t have lunch money. Treat people as worthy of your respect and courtesy, not as targets.

Practical Business Networking Speaker Tip #9
Carry /use breath mints or those dissolving strip things (not gum).
Halitosis is bad for business. Good breath is a must. And as for gum, smacking anything at a networking function is discouraged.

Practical Business Networking Speaker Tip #10
Most importantly…BE Progress.
Be someone worth knowing, someone who brings value, benefit, PROGRESS!

(Get Info on Booking Dean Lindsay for your next event)