Sales Training Tips for Harnessing Presence Power

a brief excerpt from Cracking the Networking CODE  by Dean Lindsay.

How we hold ourselves communicates a tremendous amount of information about us.  When networking or meeting with clients be aware of presence power.  Studies conducted by UCLA suggest that a person will unconsciously interpret approximately 55% of the meaning of our message from physiological cues from our attire, body position, stance, and facial expressions. 
Body language, demeanor, and dress are important elements in making lasting impressions.  So take pride in your appearance. Be fun and sociable.  Each of us are the number-one element in our success strategy.
How we look and present ourselves matters.  We want to look smart and with-it.  We should not look untidy.  No messed up hair, wrinkled shirts, or loose ties.  In fact, the ideal wardrobe for a networking event is slightly better dressed than the other attendees.
Here are Five Quick Sales Training Tips on Presence Power:
Sales Training Tips – Presence Power  #1:  Check yourself before you go out.  Do a 360 in front of a full -length mirror.  Would you want to talk to you?  Would you want to be seen talking to you? 
Sales Training  Tips – Presence Power #2:  Ask someone’s opinion .  Take the advice of others about your appearance.  I ask my wife.  She has saved me from more than a few bad shirt/tie combos.   
However, do not rely on your “together” look to cover up for sad puppy behavior or poor conversational ability.  Stand, speak, and act as if you were self-confident, attractive, vital.  If you have flair, use it.  Make sure you will be remembered in a positive way.  Be enthusiastic.  An enthusiastic attitude distinguishes the effective networkers from the so-so networkers.
Sales Training  Tips – Presence Power #3:  Exhibit confidence and display a natural enthusiasm about your life and work.  Be a walking-talking representation of life, in all its excitement and possibility.  How you say something means as much or more than what you say.  You are your best public relations representative.  You are the person who knows best what you do and what you have to offer others.
Sales Training Tips – Presence Power #4:  Sit or stand up straight.  Gesture with power and confidence.  Be fully engaged.  Nod in agreement.  Smile.  Do not fold your arms or let your eyes wander off into the distance; look like you are having a good time.  People trust people who look them in the eye.  The more you change your focus, the more new information your brain is taking in.  If you change focus frequently, you can overload your brain to the point where you are “at sea” and unable to focus on the issue at hand. 
Sales Training Tips- Presence Power  # 5:   Be careful about shifting your weight while chatting with someone.  It communicates a lack of interest and confidence, and it can result in your contact feeling a lack of TRUST. 
Each positive impression has the potential to turn into a priceless business relationship.  People want to do business with professionals who are excited about life and who look like they have their act together.
Crack the Networking CODE
Be Progress.

Sales Training Tips for Harnessing Presence Power is a brief excerpt from Cracking the Networking CODE .   For more info on Mr. Lindsay and the CODE visit  Contact him directly at or 214-457-5656.