Logotherapy, Viktor Frankl Teachings for Business Progress 1-2-3Viktor Frankl Photo
by Dean Lindsay, from The Progress Challenge : Working and Winning in a World of Change
Link to part one of Dr. Viktor Frankl, life of
Link to part two of Dr. Viktor Frankl, life of
Logotherapy, Viktor Frankl Teachings for Business Progress # 1. 

Harness the Freedom of Choice.

As markets continue to fluctuate, business challenges mount, and personal issues multiply, we each have the freedom to choose our reaction.  A resourceful attitude toward a challenge is essential if the challenge is to be met. Dr. Frankl’s pregnant wife, his parents and brother were all killed during their incarceration in Nazi prison camps.  He’d lost everything, he said, that could be taken from a person, except one thing: “the last of the human freedoms, to choose one’s attitude in any given set of circumstances, to choose one’s own way.”  We each have the power to choose, but that power is wasted if we do not exercise it.
In the face of inescapable uncertainty (i.e., business challenges, a slowing economy, stiff competition), we must fire up the unwavering determination that comes from possessing strong reasons to overcome our daily challenges.  Frankl was a man of action.  He believed we must act, must do, must persist.
Logotherapy, Viktor Frankl Teachings for Business Progress #2. 

Take Responsibility for Actions.

Frankl taught that life has an urgency to which people must respond if decisions are to be meaningful.  Each of us must take responsibility for where we are in our financial situation, in our relationships, and in our career, because it is our decisions that put us there.  We have the power of choice and are responsible for those choices.  We have not only a right, but a responsibility, to fulfill our individual potential, according to Frankl. 

 “Life ultimately means taking the responsibility to find the right answers

to its problems and to fulfill the tasks which it constantly sets for each individual.”

— Dr. Viktor Frankl

Frankl discovered that it is not what happens to us that matters.  It is how we respond to what happens that is significant.  Same with business.  We cannot control all the elements of our personal life or business.
–         Trucks break down.
–         Water heaters burst. 
–         Computers crash (so do entire economies). 
–         Customers move. 
–         Kids get sick. 
–         Venders go out of business. 
–         Things happen. 
The only things we can control are our responses, our decisions, our actions.  Our actions are our responsibility.

Uncoming Posts: Logotherapy, Viktor Frankl Teachings for Business Progress # 3, Some interesting and overlooked Frankl Facts and the BEST Dr. Viktor Frankl Quotes

“As friend, colleague and assistant to Dr. Viktor Frankl for over twenty years, I can confidently share with you that Dean Lindsay gets it!  His ability to integrate the inspirational theories of Dr. Viktor Frankl with contemporary business needs is extraordinary.  Dean’s application of Frankl’s concepts of “freedom of choice” and “the defiant power of the human spirit” to modern business/sales is powerfully motivating.  The Progress Challenge goes beyond telling us to “just do it” and, in a very readable way, tells us how to do it – or, in Dean’s words, how to be progress.  A must read for business success!”
 – Jay I. Levinson, Ph.D.
Former Special Assistant to Dr. Viktor Frankl

Be Progress.

More on Dean Lindsay

Link to part one of Dr. Viktor Frankl, life of
Link to part two of Dr. Viktor Frankl, life of

More on The Progress Challenge : Working and Winning in a World of Change

Click for Video Clips of Dean in action.