Trade Show Booth Tips – Running a Successful Trade Show Booth (part two)
Insight from CODE Cracking for Trade Show Booth Success
Working a booth at a trade show can be such a powerful way to network, reinforce existing relationships, and build name recognition that I wanted to offer some trade show tips into making the most of the investment. The key is to find ways to encourage visitors to stop and comfortably begin building a solid relationship with you. Here is the second batch of trade show tips from Cracking the Networking CODE. Stay tuned … more to come.
CODE Trade Show Booth Tip # 6
Wear your corporate logo.
This shows professionalism and teamwork and makes you easily identifiable with the booth. Also, when you walk around the show, you are getting a little extra exposure. Don’t have quality shirts with your logo on them? Get them. No time? Wear your professionally made company nametags. Do the trade show, then get some shirts.
CODE Trade Show Booth Tip #7
Wear comfortable shoes.
You should be on your feet all day so do not wear new shoes or high heels. Come 3:45 P.M., you will be glad you took this advice.
CODE Trade Show Booth Tip #8
Do not leave the booth unattended.
This means you will need to have a team. Trade off so you can take breaks and roam the show.
CODE Trade Show Booth Tip # 9
Make the most of every meal.
Prearrange breakfast, lunch, and dinner meetings with key people at the show.
CODE Trade Show Booth Tip #10
Do not complain about being at the show, use inappropriate language or off-color humor. You’d be stunned at how often I hear people dissing the show, swearing, or cracking a risqué joke. Bad form. Bad business, or should I say, no business!
Our new program: CODE Cracking for Trade Show Booth Success is now available. Contact us for Details.