New Business Networking Book Review for the CODE

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Book Review – Wise-Cracking About Cracking the Networking CODE 

By Beth Bridges trans NEW Business Networking Book Review for the CODE!!  NEW Business Networking Book Review for the CODE!!

My copy of Cracking the Networking CODE was loaned to me, appropriately enough, from a friend of mine while we were meeting to talk about networking. Dean Lindsay, Progress Agent™, had conducted a training session for my friend’s company. The first thing she said as she handed me the book was “Dean was so funny!” He writes the book in the same way, with a lot of humor and light-hearted stories. But he’s serious about helping people build their businesses through networking.

The book’s full title is “A Progress Agent’s Guide to Cracking the Networking CODE: 4 Steps to Priceless Business Relationships.” It’s a quick read with five main sections, broken down on the four parts of the C-O-D-E. Each section is full of lists, tips and deeper ideas. If this weren’t a borrowed book, I would go through each chapter and check off each item as I either developed the skill or worked on the attitude that Dean suggests.

For example, in the second section, he provides a list called “37 questions for defining a powerful networking plan.” You could use this in the same way that a small business uses a template to create a business plan. Answer the questions, one by one, and you will have an incredible blueprint for building a powerful business network. If you can’t answer some of these questions, then you are going to waste time in your networking. I don’t know about you, but I don’t have a lot of time to waste.

Here are some of the questions that you absolutely must know the answer to:cracking the networking code book cover 199x300 NEW Business Networking Book Review for the CODE!!

  • Why do you want a larger or better network?
  • Who can help you build your business or develop your career?
  • Why would anyone want to remember you?
  • What do you have to offer the people you need to help build your business or career?

The questions build on each other, the answers to one providing the steps to the next. If this is the only thing you take out of “Cracking the Networking CODE”, you will be a far more powerful networker than almost anyone you know. There’s plenty more in the book, though, from the funny definition of a “mumpsimus” to a very serious discussion of understanding personality styles to make a great first impression.

Dean’s last chapter suggests finding a networking mentor, someone who can help you set your goals, show you how to network and encourage you. If you’re wondering why someone would help you in that way, Dean reminds us that most successful people have had mentors. I’ll bet he’s mentored plenty of people himself. You can get the same feel – of Dean encouraging and help you – when you read “Cracking the Networking CODE.”


Beth Bridges has attended over 2,000 networking events in the last 7 years as the Membership Director and Chief Networking Officer of a large west coast chamber of commerce. She has invested in building a very large business networking library.

You can enjoy Beth’s enthusiasm and use her experience to help you increase and improve your networking and grow your business. Try the Networking Motivator Newsletter for free at

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Copyright Beth Bridges, 2010

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Be Progress.

New Business Networking Book Review for the CODE!!