insight from The Progress Challenge by Dean Lindsay and featured in the Be a BAM! Sales Training Program
Become Buzz-worthy — Key # 1 to Becoming a Business Attraction Magnet
Business Attraction Magnets provide so much value, so much heat, and so much enthusiasm that customers are inspired to talk about them. A BAM is worthy of attention, worthy of the spotlight, worthy of wattage, and worthy of referrals.
As Progress Agents, we must not only show enthusiasm for our work – we must HAVE enthusiasm for our work. If we want prospects to get excited about our products and services, we need to have that excitement first. Likewise, if we want others to believe in our products and services, we must believe in our products and services first.
To win the prize, we must be the prize. Enthusiasm shows in the way we hold ourselves and in the passion we have for our jobs and our lives. If we want loyal customers and referrals (and we do), then we need to feel worthy of loyal customers and referrals. I am sure you have sensed by now that, whenever possible, people do business with people they like. Passion for our lives and belief in our work make us attractive and likable. They draw people to us.
In sales, we have got to be on. Have game. Bring heat. Same is true for customer-service professionals and those in leadership. Buzz. Buzz.
Next Up: Key #2 to Becoming a Business Attraction Magnet — Ask Progress-Based, Open-Ended Questions.
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