Description
How to Cultivate Quality Referrals
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With Bonus Tracks:
- How to Get Great Testimonial Letters
- Ten Powerful Ways to Use Testimonial Letters
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- According to InsideSales.com, Referrals are 36x more valuable than a cold call.
- People are 4x more likely to buy when referred by a friend. – Nielsen
- Wharton School of Business says The lifetime value of a new referral customer is 16% higher than your average customer.
- 65% of new business comes from referrals. (New York Times)
- 92% of people trust recommendations from family and friends more than all other forms of marketing – Nielsen
- 84% of consumers trust the recommendation’s of others over other forms of marketing. – Nielsen
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“Diving for Referral Pearls rejuvenates in your mind the importance of referrals.” — Kelley Akins, Sales Professional, Pacific Life & Annuity
“I need to hear this 25 years ago.” — Rick Scauzillo, CPA
“A necessity for any salesperson.” — Brian Cheek, Vice President, Grubb & Ellis
“Excellent techniques and ideas. Diving For Referral Pearls is how to rethink and get referrals. ” — Marianne Elwell, Owner, Foley Flexible
“Great stuff! Lots to absorb. A How to for boosting your referral based business.” — Bruce Harlan, Manager, Nortel
“Diving for Referral Pearls is extremely informative and helpful. I received numerous ideas. Great!!” — Andrea Wright, Sales Professional, Ayres Financial Group
“Diving for Referral Pearls is a valuable sales tool.” — Deanna Lawrence, National Acct. Sales, Focal Communications
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