(excerpt from Cracking the Networking CODE by Dean Lindsay)
Wow. Cold-calling over the phone is tough. Most sales professionals find it taxing and most consumers don’t like it much either. Think about it. Do you like to be cold-called? Does it work on you?
Cold Caller: Mr. Jun..dson?
Mr. Johnson: That’s Johnson.
Cold Caller: Oh… (giggle) sorry. Is Mr. Johnson there?
Mr. Johnson: No. (Click.)
Consumers dislike being solicited by phone so much that a law was passed enabling them to get their names on a “Do Not Call” list. A whole bunch of people – 62 million, and counting! – got themselves on that list as soon as they could. Maybe even you. I know I did. These consumers invested the time to get on this list to say a big, fat “NO thank you! Please do not call me.”
Now corporations are trying to find legal ways to keep phoning them up, sometimes even eating up consumers’ cell phone minutes. What is up with that? Why call someone who has already told you they do NOT want you to call? The Do Not Call list is a HUGE hint that these people do not like cold calls.
They do not like them in the morning.
They do not like them while they’re snoring.
They do not like them while watching TV.
Not even ‘courtesy calls’ from AT&T.
They do not like them about how to invest,
Or how to save more than all the rest.
They would not like them with a special rate.
They would not like them with an expiration date.
Not with a special offer,
Not from a hacking cougher.
They do not like this telephone Spam.
They do not like it, Spam I am. — Thank you, Dr. Seuss.
A solid and gracious way around the Do Not Call list is to get out and meet people. You can earn a fortune – and have some fun in the process – building relationships with quality business professionals through networking. Networking sets you apart from the ‘smile and dial’ boiler-room sales types who interrupt people’s dinner hour with their pitches. Think of networking as using shared interests to create and cultivate mutually beneficial relationships. It is the back-scratch boogie.
Don’t have the time?
Make the time. In today’s competitive environment, networking is an invaluable tool that no person in business can live without.