Cherishing Customers
Earning and Maintaining Customer Loyalty in a Down Economy
Customer Service Training, Customer Service Speaker
In tough economic times, Customer service IS the difference between success and failure.
The Cherishing Customers Program features our signature FORwords and BACKwords cheat sheet – words and phrases that MOVE communication.
M = Massage the relationship through solid communication
E = Empathize with the customer
N = Never attack the customer
D = Deliver H.U.G.s – Heartfelt Unexpected Gesture
This customer service training program includes insight from Dean Lindsay’s new book, The Progress Challenge : Working and Winning in a World of Change
“This is a terrific and timely book with a simple but powerful message. With the right thinking and approach, we can make enormous progress in our organizations, with our families, and on our own goals and dreams. Dean’s book shows you how, and provides the inspiration and advice you need to stay on track.”
– Brad Cleveland
Senior Advisor and Former President / CEO
International Customer Management Institute
In the Innovative and Thought Provoking Cherishing Customers program, participants receive professional customer service training that helps committed customer service professionals:
- Create Customer Advocates by Genuinely Relating to Concerns and Wildly Exceeding Expectations
- Enhance Awareness of Importance of Responding to Customers Quickly and Effectively
- Implement strategies inspire amazing customer loyalty that lead to Positive Long Term Customer Relationships
- Develop understanding of Personal Responsibility in in responding to customer needs
- Examine the Behavior and DESIRES of dissatisfied customers
- Help Customers to Know You are on THEIR Side
- Implement various strategies to address customer concerns based on style needs
- Understand the Need for “putting on the customer’s shoes”
- View customer feedback (complaints) as the most inexpensive, available and useful forms of customer market data
- Understand the Power of the Customer by Internalizing Three Power Truths about Customers.
Customers are
REVENUE
REFERRALS
REALITY
“Dean was TERRIFIC!! He made a real connection with my troops and gave us some great philosophy and tips for our busy season on both Customer Service and Phone Sales. He was a great kick-off to our extended hours busy season and I give him an A plus for his presentation.”
– Geri Barton
Director of Customer Service
World Kitchen LLC“Dean, your talk to Indiana Farmers Mutual Insurance company was first rate. Your points on mending customer relationships were enlightening and your thoughts on attitude are very true. Thank you.”
– F. Neal Johnson, Chairman of the Board,
Indiana Farmers Mutual Insurance“Cherishing Customers is the best customer relations seminar I’ve participated in.”
– Albert Schilling
Support Engineer
Ericsson“Cherishing Customers is a marvelous method to reference in dealing with all customers.”
– David M. Lewis,
Manager, Learning and Development
Raytheon
The concepts in the Cherishing Customers Program are also shared in a fast paced engaging customer service speaker keynote and in webinars, video conferencing, and teleseminars. Cherishing Customers offers Professional Customer Service Training in an upbeat proactive environment.
“A 10! Excellent Workshop.”
– Rhetta 0′ Connor
Customer Service Rep.
Pacific Life & Annuity“Cherishing Customers is a great program. The advice given makes you feel better prepared to deal with customers. The best useable idea I gained was continually remembering that our customers are the reason we are here. I would describe Cherishing Customers as informative, humorous and useful with good tools for practice. ”
– Arlene Soto
Customer Relations Rep.
Pacific Life and Annuity
Here are ten professional customer service training truths from Author and Customer Service Speaker, Dean Lindsay:
Whoever is affected, positively or negatively, by the work you do is your CUSTOMER.
Customers offer the three priceless Rs: Revenue, Referrals and REALITY.
ONLY 1 out of 25 Dissatisfied Customers tell the business they are dissatisfied.
Over 90% of all Complaining Customers will do business with you again if you resolve their complaint quickly and professionally.
True Customer Loyalty begins and ends with the RELATIONSHIP. Solid Customer Relationships cannot be purchased; they must be earned.
It costs up to five times as much to attract new customers as it does to keep existing customers.
Customer complaints are one of the most inexpensive, available, useful and yet ignored forms of customer market data.
When you answer the phone, your company’s image is on the line.
Courteous service is imperative but courtesy is not a substitute for Competence. Building trust with customers often takes Problem Solving.
That customers we wish would just go away, will eventually GO AWAY — along with their business and possible referrals. Be careful what you wish for.
